The Research Of China’s Radio And Television Public Service Construction

With the promotion of China’s administrative system reform and government functionstransformation, the core concept “public service” gradually becomes a focus of people’s concernand research. Radio and television which possesses mass media’s public property has been a veryimportant part of public service construction. However, because market competition intensifying,it’s service function has been gradually weakening. This article through to theoretical interpretthe concept of radio and television public service, summarize domestic and international radioand television public service practice lessons, provide theoretical basis and operation suggestionfor the construction of for China’s radio and television public service.Taken the radio and television public service as theme of study, this thesis conductedsystematic research from the theoretical and practical dimensions. Research content involves thetheoretical foundation, connotation and value of radio and television public service, theEuropean and American mode of radio and television, the analysis of present situation andinsufficiency of China’s radio and TV public service construction, the reasonable suggestions forfuture development.In conclusion, China’s radio and TV public service Chinese radio and television publicservice building should maintain state-owned property right, develop diversified operations,establish a comprehensive and effective financial system, set up radio and television serviceagencies; build and improve multi-level regulation system, provide quality services and contentto meet the public demand.