Research On The Value Of Network Self-Made Program In China

The self-made programs of network represented by "Weirdo Talk" and "Xiao talk" have rapidly risen in recent years, and turn into a new form of program. The origins of network self-made programs can be traced back to 2005, the creation of YouTube leads a new model of uploading user-generated contents. Then it experienced professional-made contents upload, piracy rampant, content shoddy, copyright trouble and a series of developing problems. And finally derived a new Internet features-based program form-- network self-made programs. Network self-made programs are completely different from traditional TV programs, its more free communication environment and dissemination of content deeply loved by people, provided a personalized entertainment customization for the public.Steady development of social economic, the gradual opening up of thoughts and multi-cultural communication accelerated the birth of network self-made programs, while the openness and freedom of the Internet provided a hotbed for the growth of network self-made programs. Internet broadcasting has the characteristics of regardless of time and space, flexible mechanism, reasonable production and regulatory freedom, establishes the low cost, diversity and autonomy of network information dissemination, which makes the contents of network self-made programs can be widely and quickly perceived by the audience. These comprehensive factors make the network self-made program formed its own unique value of communication in its dissemination process. In the dissemination of cultural values, network self-made programs no longer follow law of mass culture-oriented as the traditional media television programs, but absorb and integrate a wide range of cultural patterns. In addition to mass culture, network self-made program also focuses on youth subculture and the spread of minority culture. While the development of Internet technology provides space for the spreading of diversified cultural values.Network self-made program also has aesthetic value different from other art. Traditional TV programs tend to the common viewing environment, and relaxed program content. But network self-made program tend to watching alone. At the same time, the network self-made program uses a variety of programming techniques, shaping new different program form from the traditional program from the screen, sound and other aspects.The birth of a program used to be accompanied by the purpose of profit, in order to obtain the maximum attention resources, network self-made programs not only advertise in their own programs, but also cross-advertises ads in a variety of ways. Different forms of advertising will be incorporated into the program content, accordingly giving the audience a deep impression, and getting a high degree of attention and economic benefits.Network self-made program manifests its value through multicultural communication, art aesthetic and commercial communication, while the existence of value is the property of the material itself. These elements were given a new connotation and significance through network self-made program, and work together on the program itself, rich program content, Innovation program form, make the network self-made programs appear in front of the audience in a more mature and perfect image.