On The Interview Program Of TV Sports Personalities "The Exclusive Interviews Made By Yanglan During The 2008 Olympics"

The Interview of Sports figures is attracted a large number of people and meet the needs of the audience as a form of conversation and a report of of the thinking, hobby, and life style of the sports figures in a deep way. During the 2008 Olympic games, the famous exclusive interview program-- the exclusive interviews made by Yanglan has made an excusive program based on the topic of sports figures. This program is love by the audienced and are seen by a large number of people. Despite the various sports figures now appeared on the screens interview, but" the exclusive interviews made by Yanglan " is the largest concentration of sports interviews show by far. This article takes the examples of the programmes of "the exclusive interviews made by Yanglan" as an example to discuss and research, in order to predict the existing problem and the development in the future, expecting to provide some advice for the development of the interview of the future sports figure. In this paper, literature, content analysis, case analysis, questionnaire survey, interview survey and statistical research methods have been used to research the fifty programs of the famous exclusive interview program-- the exclusive interviews made by Yanglan, hoping to identify the definition of the sports figures interviews on TV. The exclusive interviews made by Yanglan can be divided by two methods. According to the sports figures, it can be divided into sports news figures, world sports champion, sports important figures and sports celebrity; according to the topic of interview, it can be divided into two methods, they are topic-based interview and an interview with two main characters experience.Through the analysis and research of 50 programs of the exclusive interviews made by Yanglan, giving us inspiration:Tv show host plays an important role for an exclusive interview. As a host with 12-year experience, Yanglan has rich experience and special style, which can be as an example for us to learn from. As a host of an sports figure interviews should has the following qualities:to demonstrate sportsmanship in the program and sports theory; to interviews with well-established arrangements and well-prepared; to respect guests and learn to listen; to communicate with and control strain capacity; should have broad knowledge and higher language skills; to have a unique personal charm and high knowledge cultivation. In program planning, " the exclusive interviews made by Yanglan during the 2008 Olympic Games," reflects the timeliness, exclusive, thematic, interactive features of the exclusive interviews; on the choice of characters," the exclusive interviews made by Yanglan during the 2008 Olympic Games " have the people with interesting stories "as its main target of the interview, especially the Olympic champion of all time, or important in the history of the Olympics and former Olympic figure-based sports stars; on the form of the exclusive interviews made by Yanglan during the 2008 Olympic Games, "the basic pattern is to complete the program one to one interview subject, in the form of a daily program, from July 18 to September 8 of 50 programs, each program is about 20 minutes.Based on the research of" the exclusive interviews made by Yanglan during the 2008 Olympic Games ", the sports figures of interviews on TV has still some problems to some extent. For example:lack of sports knowledge dissemination; too many famous sports guests; slow promote interaction and lack of interactive activities between guests and audience; structural modeling, the lack of innovation. Based on the above problems, the television sports interviews make the following recommendations in the future:In order to better the full needs of the audience, TV sports interviews show sporting spirit and knowledge to be transmitted to highlight human atomsphere; focus on maintaining brand image, culture audience loyalty; strengthen win-win cooperation and network media, to achieve cross-media communication; continuous innovation, choose different topics; create personality characteristics, and make the exclusive sports interviews known to the whole world.