"Outdoors" (outside) Magazine

In the era of new media, the content and structure of the sports magazine increasingly complex sports magazine readers segmenting become a trend. Sports magazine will gradually become the most professional and depth of the carrier in the sports media.The beginning of this century, the domestic outdoor sports magazine along with outdoor leisure sports in China to carry out. Outdoor sports magazine also attracted much attention because of their special characteristics of the times, the packaging of the avant-garde fashion, exhilarating pictures and style with the humanistic spirit of exploration, makes outdoor sports magazine emerged as the leader in professional sports magazine.However, the domestic sports magazine of the public, the specialized studies reported a significant lag, outdoor sports magazine a few households in a vacuum. In order to further study the outdoor sports magazine, select the Sports Weekly Group "outdoor"(Outside the Chinese version) magazine for the study."Outdoor" as the introduction of domestic sports journals forerunner of the American Journal of Sports Rights, is a typical example of professional sports media."Outdoor" to dabble in human geography, scientific exploration, outdoor industry, reported by the European and American style outdoor characters and events, professional outdoor special events planning, the detailed outdoor industry information dissemination as well as shocking pictures spread own style. Draw on the successful model of the foreign magazines, establishing domestic brand.Through the use of case study, literature, content analysis, mathematical statistics and other research methods, select the "outdoor" magazines of the period2011-2012a total of24samples for the reported content, the form of reports, reporting style, reported planning with the brand concept for analysis. Study with the purpose of analysis, and comprehensive domestic literature overview. The second chapter combed outdoor sports media in the course of development and trends. The third chapter is to analyze the contents of the magazine. Chapter layout layout. The fifth chapter analyzes the characteristics of the "outdoor" text. Chapter VI summarizes the characteristics of the entire magazine reported. Chapter VII of the status of the magazine reported comments and suggestions.