| According to a2003on CCTV-NEWS (CCTV-9) the structure of audience survey ofcases on network: from the geographical audience to see, CCTV-NEWS internationalaudience already has42%,58%of Chinese audiences. The survey clearly reveals ourCCTV-NEWS viewing the status of the situation. This shows that CCTV-9play a featureabout China to the world.After a series of explorations, CCTV-9originally developed for today’s CCTV-NEWS,has a clear positioning: Chinese point of view, Eastern perspective, international expression.CCTV-NEWS slogan is "you link to Asia." Overseas communication and brand building ofChina Central Television, CCTV-NEWS no doubt stand in the front position. In many majorevents taking place in China report, CNN repeatedly switching CCTV-NEWS live signal, theother, CCTV-NEWS special report global network of members and global coverage, part-timechannels and broadcast overseas to increase home ground, Television and other Asiancountries, including cooperation, but also greatly enhance the ability of CCTV to promote thebrand. Although this figure away from our goal still have a long distance, but it showsCCTV-NEWS a brand and promotion has already begun and gradually develop and grow. Atthe same time, CCTV-NEWS section and also build quality programs to meet the viewingneeds of different audiences.The CCTV-NEWS revision is to adapt to overseas audiences viewing habits for ahigher floor rate and ratings. Take CCTV-NEWS news programs as an example, if you wantto improve the CCTV-NEWS ability to communicate, we must attach importance tocommunication every step of the process. These issues should be CCTV-NEWS in Englishand other foreign media focus. |
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