Southern Media Research

Wether the News group can be bigger and stronger, the key point is whether the structure and the orientation of the news group is reasonable for the sub-media in the news group. Therefore, to optimize the series of the press structure, to change the structure and the orientation of the previous sub-media, then it can maximize the advantages of newspaper groups. In this regard, the South News Newspaper And Media Group is the model because of it's success of exploration of the press series. It is known as its most reasonable and most complete newspaper structure in the news industry, the press series played an important role.The theory of press series was from Mr. Fan Yi Jin in 2003, whow was the chairman of the South News Newspaper And Media Group at that time.The theory is: to set up the press series in the group and sub-press under the group managerment structure, to be a business managerment of"group-- press series—sub press", had set up "Southern Weekend newspaper series" , "21st Century series" and "Southern City series",start to the first exploration of the press series in China. From setting up the press series, there is a new managerment of the group and the sub-press, it made the group managerment structure more clear, to solve the turmoil problems effectively in the group managerment.Around 2003, each press series use their own advantage, start to the rush hour of setting up sub-press and sub- publication. Meanwhile, the three biggest press series made different brands under the major brands of South Newspaper, and made the South News Newspaper And Media Group becoming a most influential and most comprehensive newspaper groups all over the whole country.The core element is: strengthen the core station of Communist Party's press, the model of mutiplay in sub-media like as"dragon born dragon, phenix born phenix", the stratagem of market subsection,group's many brands stratagem, divide the cover and management,etc.This subject was base and background on the history and situation on the competitive of Guangzhou press industry. Look over the theory's developing journey of The South News Newspaper And Media Group, wholely researching its practise and experience of press series. Base on summarizing their practise and experience of press series, bring up a more comprehensive stratagem of the layout and structure for The South News Newspaper And Media Group, and bring up the reassessment. This subject's reasching will be important and value for the press group's operating, how to optimize the press'structure, how to integrate resource effecitily, how to achieve the original mind of establishment and make it bigger and stronger.