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Cost Management And Case Study Of Value Chain Of South Media In Financial Crisis

Posted on:2011-09-14Degree:MasterType:Thesis
Country:ChinaCandidate:L WangFull Text:PDF
GTID:2178330338489351Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Economic globalization has brought a significant impact to the enterprise, the enterprise in which the external environment becomes more uncertain and unpredictable business risks. At the same time the U.S. financial crisis spread rapidly worldwide, triggered by the global crisis South Media press, causing a huge impact.The paper analyses and studies the problem issue on the SCM cost for South Communication Newspaper. Economic globalization addresses these issues paper on the cost of the newspaper management value chain analysis. The face of the difficulties brought about by the financial crisis, management accounting has emerged a variety of new ideas and methods, value chain theory and method of cost management is one of them.Paper based on the status of China's media industry value chain, the newspaper for South Media press cost management analysis. The main contents are as follows:The first chapter is the introduction, the main analysis of the background and significance of the research, including research status, content, technical line and research methods;In the second chapter is related to the theoretical analysis, the main condition of the financial crisis, value chain theory, and value chain cost management theory;The third chapter is the South Media Press status and issues of cost management, the main newspaper of the South Media Press' status and issues analysis;Fourth chapter is South Media Press value chain cost management system of the building, including external and internal value chain, value chain cost management and the implementation of effective cost management and enlightenment;The fifth chapter is the conclusion.Paper uses a standardized, case study method of empirical analysis.
Keywords/Search Tags:Value chain, The financial crisis, South Media Press newspaper, Cost management
PDF Full Text Request
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