Newspaper Media Everything All Of The Present Situation,the Plight And Path Selection

Today, digital technology and network technology rapid development, people receiveinformation channels become diverse, the medium of information transmission betweenboundaries are blurring, compared to traditional print media and new media, exhibit hysteresisbecomes more and more prominent, the traditional media, through the newspaper to obtainnews and information of the audience is less and less, the survival of newspapers is facingsevere challenges. In recent years, under the dual effects of the Internet and the economic crisis,the survival environment of newspapers is harder, though woes, but newspaper is not going todie, in the face of the opportunity of challenge behind, newspapers can’t lay down and die, mustactively respond to the challenge of new media and new media integration step by step, use theadvantage of new media, play advantage of the traditional print media, realize the strategicbreakthrough of traditional print media. In the context of the media competition, in response tothe change of media market,"entire media" is recognized as the transition of a newspaper canonly. At present, more and more newspaper group chose "entire media" transformation of theroad, the road to full media opens up a new mode of the traditional newspaper industrytransformation, in practice, the transformation of the new model were mixed, some newspapersuse new media to make newspapers to glow the vitality, others "and", end, and more thenewspaper industry is in the way of groping forward.The main aim of the thesis research is to find a new path to press all media, formulates thenewspaper media everything all grand blueprint, the newspaper in the new media environmentrealize the luxuriant turned, not be abandoned by time. Against one of the leading enterprises inall media transformation of newspaper media group-yantai daily media group, operation of theentire media carries on the detailed analysis, to summarize its experiences and lessons, analyzesthe dilemma and its path choice, combined with the advanced experience of foreign newspapermedia fusion, for domestic are or will soon be all newspapers provide realistic guidance in thetransformation of the media.Because all her newspaper media transformation in China are groping and explorationstage, all the transformation of the media in further development and changes, and is a kind of improved properties, no touch to the print itself. It will be a long time to really realize transition,so need longer time to follow up on the study of these samples. Paper wants to study the generallaw of industry transformation, each newspaper media coupled with its own realistic conditionsstep by step in transition, transformation patterns are not the same, but in the whole concept ofmedia under the guidance of protean. Paper hopes to help promote Chinese newspaper allmedia transformation.