The New Media Environment, Supervision By Public Opinion Research

Starting from the Sun Zhigang, Liu Yong case, the Huang Jing case, the case of Xiamen PX, Shenzhen Niuniu case, Deng case, "hide and seek" case, the Shanghai "fishing law enforcement" event, Hangzhou drag racing case, inspection of Henan peasants thoracotomy pulmonary events, micro- Bo anti-trafficking event ... ... a case of major public opinion continue to emerge, the coexistence of old and new media environment for the airing of freedom of expression, a faint voice of each voice in the tens of thousands gathered under the cylinder into a loud cry, Megatron square, shouting back the rights of citizens, call the public right to run the dislocation. Public opinion, under the implied Hubbub prosperity threats I, is the treatment of chronic dose of the times; coexistence of old and new media environment is the new power game entangled with the results of the old soil, the transformation of our society today, one of which miniature. Based on the new vector, derived from a new power, the impact of the original model, it also brings new conflicts. The new body and old carrier, rights and powers, the old consciousness and new ideas are in the running game. New public opinion of the new features of the environment, but also the emergence of new problems. So, how to adapt to the new environment, new requirements, how to better solve new problems? Are in this context are duty-bound to each member. Especially those in power hold public authority, charged with the social responsibility of the traditional media, and every use of new media users. This paper describes a five-part.Part I: clear concepts, including: new media, new media development status, public opinion, public opinion and the substance of public opinion, are the basis for further discussed below.Part II: discussion of the characteristics of the new media environment as well as the traditional mass media theory challenges. New media environment and communication to build by the traditional media environment, compared with four changes: from the "Total View Prison" to "Panorama prison," from "control information" to "disclosure" from "accept choice" to "choose receiving "from the" fixed "to" mobility "from the objective aspects of the environment in which to test public opinion.Part III: development of new media, new media environment is characterized by, among other factors, the integration of old and new media, public opinion is provided for the basic soil and environment, and public opinion can adapt to this environment? Can grow in this environment? Growth trends? Whether to bear fruit? Textual analysis through real case is the best verification, the paper used in this "micro-set, the macro sum" method to select the ten cases of major public opinion, the way a list of text analysis from four dimensions, and then summed up the new media environment, the characteristics of public opinion.Part IV: As everything has two sides, the new media environment under the supervision of public opinion is also a double-edged sword. On the one hand, it affects public policy, the democratic process; purify the social air, and curb corruption increase. On the other hand, "the network of violence" against the rights of others, "media trial" violated judicial independence, "the network Pushing Hands" intrusive true public opinion, "human flesh search" Moral Crisis.Finally, living in the new media environment, the impact of the face of public opinion, and how to further develop its positive impact, negative impact, and better supervision of the use of this favorable platform is the significance of this paper. I think we can proceed from the main controllable, including: government as the traditional mass media practitioners to guide and improve network and Internet users of civic awareness.