The Inversion Of Public Opinion In The New Media Environment

During the period of social transformation,social stratification in China increased,the contradiction between the public,strengthening of the sense of relative deprivation,anxiety has become widespread sentiment.In recent years,with the emergence of new media has changed the way of transmission of information,gradually makes the ordinary public discourse,with different values and main interests in the new media as the sound of the spontaneous a variety of topics on social channels,fully express ideas and interests,the formation of multiple pattern of public opinion and voices.Confrontation and collision of various ideas embodied in the reversal of the public opinion,public opinion shows that the inversion is essentially the discourse power among the subject of public opinion for the results from the social mood of savings,induced stimulation of events to the opinion of the agglomeration and the ultimate reversal is often a social interaction and game process.The public opinion gathering large scale inversion the event of public opinion strength and high heat,a serious crisis of social order,the main damage related to credibility.This study opinion inversion phenomenon,not only helps to promote China's public opinion research to further development,also can promote the healthy and orderly socialist culture communication to create a good public opinion environment.This paper reviews the recent research status of the public opinion reversal phenomenon,and on this basis,elaborated on the public opinion for the construction of a harmonious public opinion environment reverse significance,defines the concept of public opinion.The reversal of the new pattern of public opinion ecology under the new media environment.By the analysis and case analysis with literature on public opinion the phenomenon of reverse spread factor and reversal mechanism is discussed,the comprehensive public opinion reversal time and intensity,cause dimension,will public opinion reverse mode is divided into: V type inversion,phase inversion,U inversion,inversion model of four secondary public opinion,according to public opinion in the public media inversion event.And the government and so on,the interaction between the main bodies of public opinion,summed up the three kinds of public opinion in the reversal of the game model and game strategy...