On The Download Of Cultural Forms And Their Functions

Download, along with the continuous development of high technology, changes occurring innovations. Its extension and kernel interpretation is time to time with new definitions. Download represents not only a technology, but in a way the media affects the attitude of overwhelming network of information dissemination. It subtly and progressively generates and deduces the cultural formation. Download profoundly changes peoples social interactions and socialization way. Downloading through the interactive virtual symbol in a particular field and the conditions to achieve the individual active transmission is different from the traditional mode of transmission.In terms of socialization, download indirectly effects of the main symbols of social interaction, strengthening the main information screen and the control of the initiative and individual consciousness, weakening the position of the media gatekeepers to change the personality and communication groups'social practices, in special situations to simulate real social segmentation approach.In terms of cultural transmission, the impact of download can not be ignored. Download results in the lack of public cultural ceremonies, raises a new social culture to expand the depth of cultural transmission and cultural significance, bringing up interpersonal communication and competition patterns changes.The impact of download to both media industry and social culture is double-sided; the article discusses the pros and cons of its force. On the one hand, download promotes the cultural development and is closely related to Internet technology innovation. It results in a download-related acts and regulations of the market so that competition in the market for download would be more diversity and exists more way of profit model. On the other hand, in the download process, such problem as the protection of personal privacy, how to control the accuracy of web content, how intellectual property rights protection system set up need improvement space. To solve the above problem, the author proposes a number of recommendations and forecasts.This paper aims to study the overall impact from social and cultural communication made by download, to know the advantages and disadvantages of new social and cultural communication mode, to make personal recommendations to the network for the future information society and personal development.