Internet Catchphrase Propagation Properties And Value

Network Buzzword is a kind of complex multi-dimensional dissemination carrier. The basic ideas of this article are about the dissemination mechanism and the presentation of value of Network Buzzwords. Starting from dimensions such as media, content features and social effects, the research in this article has carried out the interpretation of the concept of Network Buzzword that under the new media environment, and has analyzed the dissemination mechanism of Network Buzzwords emphatically, including psychic mechanism and channel mechanism and so on. When elaborating dissemination mechanism, we introduce the group communication and symbolic communication and some another related theories in the dissemination study (for example, the function theory of mass media dissemination, collective behavior, silent screw), and we have described the pattern of diffusion dissemination of Network Buzzword approximately. Making the content analysis to recent years' network catch words, based on which we could review the value of various aspects of network catching words, we're aimed at initiating the thoughts in this field.The first chapter is the introduction part, saying that Network buzzword is a new question that the academic circle has no deep studies, which could become "fertile soil" for researchers. Trough carding and interoperating current network language and network catch words, we come up with the concerning questions and perspectives of this article, and the significance, the content, the idea, the logic relationship of selecting this topic.The second chapter is the concept of Network Buzzwords. In this part, unifying the predecessors' studies, we define clearly the meaning of Network Buzzwords under the dimension of news dissemination at first. Then, we overview the network catch words according its category under the perspective of news dissemination, and mainly analyze the characteristic of network catch words, which could be the basic of discussing its dissemination attributes in the next chapter.The third chapter is about the dissemination attributes of network catch words. Based on the corresponding theories in communication study, we describe the related situations of network catch words, and analyze the motivation and types of dissemination. Also, we further outline the mode of transmission network buzzwords to explore its spreading level.The fourth chapter carefully examines the dissemination value of network catch words. Based on above carding and elaboration to the transmission mechanism of network catch words, we hold the idea that the network catch words has at least the value of the mark (culture), the technical (hypothesized technology extending to reality), the social dissemination (words surveillance), the economical marketing (media economy).The fifth chapter is the conclusion. The network catch word is a kind of simple, but can actually initiate the focal point of public opinion of collection of network words phenomenon. It enters the real life with the technical support. In the hypothesized Internet world, the technical rationality and the society anticipation interact as a body, which necessarily has the enlightenment of democracy for the Chinese present transforming society. But the valuable case study has not highlighted the rich dialog-associate motive of network catch word, which needs further studies.