| With spread of the Internet and popularity of the telecommunications network, network public opinion has become a broad social influence of new public opinion forces. By 2010, China's network opinion research has entered the seventh year.It is the time to summarize the network opinion research and current situation,to realize influence of the network public opinion to the real life growing,to describe the strong momentum in retrospect, and the rapid development of network public opinion research.This paper fully utilize the current domestic biggest academic periodicals database CNKI,using title keywords as its search path, establishing the first Internet opinion research database, meanwhile as this study's samples. This study integrated adopts literature measurement and content analysis method. Describe two basic research perspective angle--the Internet opinion research and the network public opinion research of China's online opinion. Network opinion and network public opinion research Angle are two parallel research way of the China's online opinion research. Make China's online opinion studies both in structure content be gradually complete, suppressed any part can't complete our network of inductive opinion research status. China's online opinion research contents the theory of network public opinion, network research guide research, supervision of public opinion research and network public opinion technology research etc four content subjects on the basis of the quantitative and qualitative induction.The author thinks that Chinese network existing network public opinion and network opinion two perspective, include Internet opinion guide, supervision, theory and technology four basic content. China's online opinion studies had already passed the start time, being in rapid development period. At present, China's online opinion research should adjust and improve in the subject network background, the study style, content structure and research method. |
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