Harm And Governance Of Public Opinion Manipulation In China's Commercial Network

The influence of network public opinion is divided into two aspects: network public opinion guidance and network public opinion manipulation.Commercial network public opinion manipulation is an important branch of network public opinion manipulation,which occupies half of the network of public opinion manipulation industry,this article is to study the commercial network of public opinion manipulation.Commercial network public opinion manipulation to obtain a huge commercial interests for the purpose,according to their identity can be divided into three categories,namely,"network promoter","network thugs","negative information deleted."This paper is divided into seven parts,the first part is the introduction part,this part mainly discusses the topic selection,research significance and literature review three parts.The topic of the paper is that after reading a lot of information,it is found that there are many shortcomings and limitations in the study of network public opinion manipulation.The research significance is that the research of this thesis can enrich the theory of communication,And let the reader learn to distinguish between the network of public opinion manipulation and network public opinion guidance,network public opinion to guide the orderly development of society has a very positive effect,is allowed to act.But the network of public opinion will endanger network security,should be banned.The literature review summarizes the previous research results,which is the cornerstone of this study.The second part of this paper,the fourth part,the sixth part is the focus of this article.The second part defines the network public opinion guidance and the network public opinion manipulation respectively,and in the case of the definition of others,according to the background of this article,the network public opinion guidance and network public opinion manipulation were defined.In addition to the network of public opinion and network public opinion manipulation of the distinction between the distinction between the main criteria is the authenticity of the content and the authenticity of the subject.Designed to help the audience effectively distinguish between the two kinds of network public opinion activities.The fourth part of the network public opinion manipulation of the dangers of careful discussion,its harmful performance mainly in three aspects: First,the public space caused by serious destructive.Second,resulting in unfair competition.Thirdly,it will cause a lot of infringement.The article mainly expounds the general sense of right to know,the right ofexpression and the goodwill of the enterprise.The sixth part puts forward two points of governance according to the harm of the fourth part.First,improve the network of public opinion related laws and regulations,so that these laws and regulations can be applied to the management of the network of public opinion.This article mainly deals with the Anti-Unfair Competition Law and the re-provision of citizens' expressive rights.Second,in the popularization of law to accurately interpret the freedom of speech of citizens.Third,from the law enforcement on the network of public opinion environment for purification.The third part,the fifth part and the seventh part are the sub-emphasis of this article.The third part divides the network public opinion manipulation pattern into three cases according to the division of labor,that is,the mode of operation of the positive information of the specific subject,the mode of operation of the negative information of the specific subject and the operation mode of deleting the negative information.The fifth part elaborates the current situation and the existing problems of the network public opinion manipulation research.In the seventh part,according to the shortcomings of this study,the future research made the expectation.