On Shaanxi Television Capital Operation Path

In TV media fast development today, not just programme production constantly innovation, TV industry management is also more and more active, then brought to TV media enterprises is TV of capital operation of exploration. As a kind of capital operation in conformity with market economy management concept, deepening of enterprise reform is the inevitable trend and results, TV media enterprises as a special kind of state-owned enterprise now more and more to make capital operation, on one hand, we can solve the problem development funds, on the other hand is also in the property right structure adjustment.Shaanxi TV station is the biggest TV media in shaanxi province, is also the most television industrialization in shaanxi, the potential of the media in shaanxi TV industry group founded in shaanxi TV after the capital operation also mentioned how agenda. This article takes the shaanxi TV for case, USES the system analysis and empirical analysis, the method of combining other provinces and cities in reference television media capital operation experience and lessons in shaanxi province, television capital operation background, the reason is analyzed, try to explore the way in shaanxi TV capital operation strength in where, and put forward the shaanxi TV might encounter in the actual operation of risk and barriers and in future solution.