Dynamic Zone Experience The Construction Project Of The Office Of The Design Phase Of Project Management

As the 3rd Generation communication era is coming, the competition among mobile companies is increase, the product strength and experience of data services are the key winning factors. As the direct and effective front end of data service demostration, the brand experience shop becomes the hot zone of all mobile company's investment and construction.Brand experience shop is different to traditional service center. The construction and operation model of traditional service center is mature, there are detail design guideline and handbook for reference, the construction schedule and budget control are the most important measurement. And the brand experience shop is focus to better interactive experience to end user, to meet the need of data service business operation. The layout, component design is more user-friendly and attractive. Motivate customer initiative involvement becomes the most important factor to the brand experience shop construction project. Besides the shop layout design, the core content of the project construction solution also includes the redesign of shop operation model and user experience process. Based on experience and operation model prerequisite, breakdown to detail experience operation model and design requirement, and the feasibility, effectiveness of shop design also leads to modify the experience operation model, so the construction project of brand experience shop is comprehensive and unique.As the project manager, I had been involved in the construction project of xx mobile company M-zone experience shop from 2008; the brand experience shop was opened at 2009. In this period, I experienced several project phase such as kickoff, requirement change, project pause and initial again. The first project pause was due to the inadequate requirement analysis in the project initial phases, which led to vague positioning, scope, and repeatedly change. The communication conflict in the project was increase, and out of control to the project schedule and budget. Based on the experience of first project phase failure, xx mobile company re-initials the construction of M-zone experience shop project. With the project management knowledge and method, the construction of M-zone experience shop project was successful.from the 2 years project experience, I managed the project with project management knowledge and understanding, processed a detail requirement analysis in the project initial phase, focused on key successful factors, use the project management method and technique to clarify the real project scope, strength the team communication, manage the change within scope, break down the work items and job assignment. From this article, I hope to share my experience and provide a real case reference for the same data service experience shop construction project.