Product And Cycle Optimization Method In New Product Development

The product innovation brought by the Industry Revolution and Information Revolution has become the propel power of economy development. In order to get used to the rapid market change, corporation should shorten the new product's development time, quicken the new product development (hereinafter referred to as NPD) speed. All of these depend on the improvement of NPD ability.This article illustrated the concept of product and product related, pointed out generation-Product and Cycle-time Excellence (hereinafter referred to as PACE). At first,, briefly introduced its system structure and detailed the 7 key factors. These 7 factors are: phase-review and efficient decision, core team of project management, structured product development, development kit and technology, product strategy process, technology management and pipeline management.Thereafter , this article analyzed the competition environment and product development status that corporation U was facing to. Being a communication operator, it encountered bottleneck of business development , at the same time , its pillar business-communication operator is in the situation of "incremental business with unimproved revenue", it's imperative to improve the profitability through the improvement of NPD ability. 2 case were quoted to analyze the current NPD system of corporation Uthe existing NPD system is not enough to sustain the development of corporation.At the end, the article gave some suggestions for the objective structure of new product development of corporation U with the method PACE and the characteristics of operator's products..