Hubei A Power Company Is Service Marketing Strategy Research

Supply company is a key link of electric power distribution to China, its effect is also the rise. Especially with the deepening of electric power structure reform and the development of national economy, the Users and the community are in the increasing need for electric power distribution. electric power distribution is also increasingly competitive. A major task for power supply company is how to strengthen the electric power distribution and insure the healthy and rapid development of enterprise.In this paper, basic theory of maketing and electric power current distribution are analyzed. And it summarized the general situation and the environment of A City Power Supply Company by "SWOT" method, discovered the problems in electric power distribution. On these basis, market segmentation and target market and marketing strategies of A City Power Supply Company are been advanced. Lastly ensurant measures are been brought forward to promote the electric power distribution of A City Power Supply Company.