North China Electric Power Research Institute's Service Marketing Mix

Describing and analyzing the market environment and practical situations confronting North China Electric Power Research Institute Co.,Ltd.(NCEPRI), Researched with an eye to service marketing theory,this paper analyzes interior and exterior marketing environment,identifies a target market and performs market positioning based on a SWOT analysis of North China Electric Power Research Institute (NCEPRI).The author offers a suitable marketing scheme and strategy which will permit NCEPRI to establish and put into practice a new marketing concept:"customer-oriented operation and service over sales." The objectives are as follows:(1) Allow NCEPRI to establish and complete its own marketing system and formulate its own service marketing strategy in order to maximize customer satisfaction and boost competitiveness. (2) Fully leverage NCEPRI's advantages,accelerate the market transition and expedite development,thereby expanding the company's market share and maximizing profit.