Marketing Strategy Of ND Electric Company

As we all know,the low-voltage distribution industry is closely related to the trajectory of human life,in other words,where there are human touches,there is the application of electricity,and where there is a power application,it is inseparable from low-voltage distribution.With the economic recovery after the epidemic,the development of major trends such as "double carbon" and digitalization,as well as the rapid development of new 5G infrastructure,smart grids and other new fields,it also provides a huge market space for the development of the low-voltage distribution industry.Under the outlet of "new infrastructure"and the acceleration of the "localization" of Chinese manufacturing,domestic low-voltage distribution complete sets of manufacturers have further ushered in a good opportunity for development;at the same time,with the implementation of the country’s foreign reform and opening up policy for many years,AB,SE,SI and other foreign-funded well-known professional electrical enterprises with a long production history have been thriving in the development of China’s power distribution market,driving the originally fiercely competitive low-voltage distribution market to become more and more fierce.These well-known foreign-funded electrical enterprises have strong competitive advantages in terms of brand,technology,product quality,market share and many other aspects,and they have an absolute market share among high-quality customers in the distribution market.In the context of the large market in which market opportunities and severe challenges coexist,for ND Electric companies,how to firmly seize the opportunity in the fierce international market competition,seize the opportunity of market competition,determine strategic objectives to serve customers,achieve the sustainable development of the differentiated market of ND Electric company,and formulate a set of marketing development strategies suitable for the sustainable development of their companies has become a major problem that ND companies urgently solve.This paper mainly combines the financial reports of ND enterprises and the actual marketing strategy development and management of ND Electric Company in recent years,deeply and comprehensively analyzes the marketing and sales strategy overview of ND companies,the current situation of marketing strategy development management and the analysis of marketing strategy management problems,etc.,and conducts SWOT comprehensive management analysis of the company’s internal and external environment,and further analyzes its marketing marketing strategy,thus determining the various target marketing markets and market strategy positioning that ND Electric Company needs to choose.At the same time,the company carried out the preparation of the company’s product marketing strategy,price-driven strategy,channel promotion strategy,promotional activity strategy and other strategies,and formulated the enterprise marketing management strategy and strategy implementation measures that are conducive to the rapid development and growth of ND electric enterprises.Through the elaboration of this article,it plays a vital role in improving the market competitiveness and market sales of ND Electric Company.At the same time,it also plays a certain strategic reference value for other electrical companies in formulating marketing plan strategic plans.