Gr Communications Company Wireless Network Optimization To Cover The Product Marketing Strategy

China Mobile Communication has experienced 20 years development, the industry has undergone great changes. By the end of 2007, the total number of mobile phone users exceeds 600 million; China has become the world's largest mobile communication markets. China's communication markets runs five mobile communication networks, which are China Mobile's GSM network, China Unicom's GSM and CDMA network, China Telecom's PHS network, China Netcom's SCDMA network; On the mobile communications industry the competition is becoming increasingly intense, operators in order to achieve competitive advantage and in order to provide better the user's mobile network signal, the communications operators regarded communications network optimization coverage as the focus of the work; the object of this research GR Communication is a professional provider of wireless network optimization coverage products and solutions .Wireless network optimization coverage market accompanied by the development of a mobile communications industry, in recent years market competition was more and more intense, the accelerating pace of technological innovation, product homogeneity of serious, prices is dropping lower and lower; GR communication how to optimize its existing marketing strategy, and form the core competitiveness . It is important issues.As this background, the paper combines features of wireless network coverage product, using marketing theory. First of all, the paper analyses the wireless network optimization coverage marketing environment. Through the external environment of the wireless network optimization products, such as industry macroeconomic environment, industry development trend, the competitive position of industry analysis, it reveals GR communication marketing the external environment facing the opportunities and threats. Through its internal environment, such as R&D capacity, human resources and marketing ability, it is facing the advantages and disadvantages; on this basis, the paper for GR Communication wireless network optimization products proposes product strategies, pricing strategies, channel strategies, promotion strategy and relationship marketing strategy. Finally, for the sake of marketing strategy can be implemented smoothly, the author from the establishment of open mechanisms of human resources, change of marketing concept and enhancing the ability of technological innovation made a number of proposals for GR Communication.This paper combines theory and practice and emphasis on practical issues. It is more purposeful, practical and workable. It guides GR Communication wireless network optimization product development and when the company marketing departments implement marketing strategies, it has practical reference value.