Research Of China Communications Equipment Manufacturers4G Product Marketing Strategy

With the rapid development of mobile communication,4G era has come.3G equipment market landscape was divided.And because of its immaturity and limitations, the focus of competition is transferring to the future4G. Domestic and foreign manufacturers who want to establish their own image in the China leading4G market in advance began to recount in front of this great opportunity,and they have prepared for a new round of fighting. In the face of this huge market opportunity, it is still remains to be seem that whether the Chinese communications equipment manufacturers are able to combine their internal resources and external environment conditions. And Whether they can adapt to the fierce competition, grasp the market direction, adjust the marketing strategy and product strategy, innovate its business strategy. And Whether they be able to get rid of China mobile communication market special low price competition and price war. And whether they can have a huge in this big cake4G market?The author takes SUNNADA for example. And she uses the theory of marketing to have a detailed analysis of the internal and external on the Chinese communications equipment manufacturer. The SWOT analysis can find out the advantages and disadvantages of the enterprise.And the author can find out the core competitiveness of enterprises through the design of competitiveness comparison mode of enterprise. The analysis can provide the basis for adjusting the strategic positioning.The enteprise should suit one’s measures to local conditions to develop marketing strategies in the target market.The main conclusions of this paper are more. Strategic positioning adjustment is comprehensive solution provider which includes equipment and telecommunication management service and business consulting. Enterprises should realize that the core competitiveness is the cost advantage and the indigenous advantage. We should have the target market strategy, leading product strategy and customer management strategy. We should establish win-win relationship with customers. We should strengthen the4G new product investment and R&D efforts. So, we can obtain the market opportunities and expand market share.This research enriches the theory research and provides the help for the early realization of the strategic target of4G market. At the same time, the research can provide reference to the other equipment manufacturers in4G market.