The Star-River CDMA2000 1X Wireless Network Card Marketing Scheme

This text attempts to use the knowledge of market administration, make the marketing scheme of The Star-River CDMA2000 1X wireless network card from several following respects. The characteristic at stage that at growing up by the wireless network card , this text proceeds with wireless network card domain competition environmental analysis , use the analysis of the key element of the market, many kinds of means , such as prediction , analysis , analysis of the marketing channel , SWOT analysis of the competition state of the capacity of market ,etc. have analysed the competitive environment, thus put forward the marketing scheme of the card of surfing Internet of the company. Have establish the marketing goal, goal market in the scheme, has proposed making strategy up to the marketing of the goal market. Strategy this from market orientation, product line, pricing system, distribute site , sell team , service , advertisement , promote eight respect explain marketing scheme. Ensure several respects to ensure the implementation of the scheme from time schedule , human , business management, institutional improvement and financial affairs finally.