Communications Equipment Enterprises Relati Onship Marketing Strategy

In this paper, the theory of relationship marketing home and abroad the latest research results on the current market environment, communications equipment companies and explained the current situation of the telecommunications industry, and the telecommunications industry chain and involves analyzing the relationship between the body put into the concept of relationship marketing communication equipment business marketing strategy, relationship marketing in the communications equipment for the enterprises can learn from the practical applications of the theory, methods and strategies; paper, a theoretical analysis and practical demonstration of combining research methods, communication equipment enterprise applications cited relations practical examples of marketing strategy, the communications equipment business applications applicability of relationship marketing tactics a full demonstration, ultimately concluded:relationship marketing theories and strategies in the communications equipment business application is applicable communications equipment companies can use the relationship marketing theories and strategies to guide specific marketing activities.