Research On Service Marketing Tactics Of Harbin Baihe Culture Communication Co.,Ltd

In recent years,different aspects of China’s political,social and economic are within the scope of the world get better achievement,advertising market as China’s market economy an important,the advertising market and speed of the development of credit market has been located in the world’s highest.Such a market has attracted a large number of foreign companies,it is almost saturated with the ad market is more difficult to survive.In the face of the competition situation,the Harbin Bai synthetic Culture Communication Co.,Ltd.is now being performed market system can be said within the scope of the market tends to be weak.The main reason is the company’s current marketing strategy is difficult to adapt to the now the special competition of China’s advertising market,we must pay attention to and improve the unfavorable situation.Therefore,the study of Harbin Bai Culture Communication Co.,Ltd.advertising service marketing strategy has important theoretical and practical significance.First based on the marketing theory,clarifies the connotation and denotation of the advertising service,the similarities and differences between the attributes and characteristics of,and services and products,the second,this paper from the macro level and micro level for the internal and external environment of the enterprise do multi-level analysis,unifies the Ha Er Bin Baihe Culture Communication Co.,Ltd.the special attributes of refining the management problems.In the third part,on the basis of the above problems have a clear extract marketing issues arising from the specific reasons,and accordingly to the enterprise market were re positioning,in the new market positioning design and improve the Harbin Baihe Culture Communication Co.,Ltd.advertising service marketing strategy,strategy design of the main needle for the focus of the enterprise,namely,the abduction of the product,channel,price,promotion,marketing personnel,product and service process.The fourth part,according to the designed marketing strategy,and puts forward the matching service security strategy and the emphasis for perfect marketing service departments in an organization,improve the service marketing management information system,the advertising business service system construction,and employees of theenterprise concept of culture.Finally,the strategy for the implementation of security measures is discussed in this paper..