Research On Marketing Strategy For Northeast Normal Cafe Of Qingda Zhibo Co.,Ltd.

Coffee, tea, cocoa is one of the three kinds of the most popular drink in theworld, among them, the tea has the highest penetration rate, one reason, is becausethe Chinese love of tea culture. As coffee culture began to rise in the domestic,spread, the status of coffee began rising. In international trade, the coffee in secondplace, second only to oil. In European and American countries, an average of aboutthree cups of coffee a day, in comparison, in mainland China, less than a cup ofcoffee consumption per person per year on average, this means that as the tea cultureunder the influence of Chinese consumers open to foreign culture is more and moretolerance, diversification of consumption concept will lead more and more peopleunderstand and recognition of coffee.Beijing Qingda Zhibo Co.,Ltd. Is a comprehensive system integration company.The company was founded in2004, the main business scope including softwaredevelopment, sales, as well as the hardware installation, field wiring and so on. Thecompany is committed to for the school district and the provinces and cities provideoverall and systematic construction of digital library solution. East division, the cafeis established in2013, the company, the main business projects including coffee,fresh drinks, leisure afternoon tea and other products, the purpose is to the modernlibrary in the study and exploration on the outside of the comprehensive function,for the majority of teachers and students to provide more good learning,communication and leisure space. As the campus coffee market to heat up, clearlythe intelligence bo companies have realized that the coffee and development trend of library management model of the complementary. East division cafe by the librarywith the coffee two distinct elements and tie-in combination, created a suitable forthe northeast region characteristic, conforms to the local food culture, face to facewith the marketing mode of school teachers and students groups. In this article,through the analysis of east division, coffee shop, summarizes relevant marketingservices experience, explores the coffee with the characteristic of northeastuniversity library chain model.Marketing as main body in the market economy, face to face with customers.Therefore, its marketing strategy, marketing will directly impact on consumers,which dominate the market. In terms of the company, marketing not only solved thedecision-making in the day-to-day operations such as marketing, market research,sales promotion, brand promotion and other issues, but also for the company’s futuredevelopment plan to provide long-term marketing strategy and strategic planning, letthe enterprise through the understanding and grasp the market, providing customerswith the products and services, to satisfy the business enterprise long-termdevelopment requirements.In this paper, by analyzing the east division cafe summed up the experience andlessons in the process of growth, from the analysis on the operating environment ofthe market, to the east division cafe has carried on the SWOT analysis and STPstrategy and marketing strategy design, hope that through these studies can solve theproblem facing the cafe, its healthy development, and explore some of the newmode and new methods to solve the problem, using its own resources, study out achain for the future development of a variety of model of combination of coffeerestaurant chain institutions, grope for the company in the campus of the coffeeindustry business model, to solve the problem of the company’s diversifieddevelopment.