Study On Marketing Strategy Of M Cafe In Qinhuangdao

The improvement of the quality of national life has made people pay more and more attention to the pursuit of a better spiritual life based on material civilization.As an important material representative of spiritual culture,coffee culture has also attracted people's attention.As a result,the coffee industry has developed rapidly.At present,in the global trade,coffee trade ranks second,only after petroleum products.It can be seen that the development prospects of coffee products are promising.Based on this,more and more investors have begun to enter the coffee market and are committed to getting a share of the coffee market.However,it is not easy to obtain an ideal share in the fierce market competition,which requires good marketing decisions of the operators.In this regard,this article uses the Qinhuangdao M coffee shop as an example to discuss the marketing dilemma that the coffee shop is currently facing,and proposes relevant improvement suggestions.This article first clarifies the research content,ideas and methods of this article on the basis of combing domestic and foreign literature and research results on marketing.Secondly,based on the 4C marketing mix strategy theory,clarify the definition,purpose,and influencing factors of the marketing strategy.Through the STP marketing strategy analysis method,a systematic analysis of the current marketing strategy and product and service status of the M coffee shop in Qinhuangdao was conducted.The survey method analyzed in detail the current marketing strategy methods and the problems existing in the marketing strategy of M coffee shop in Qinhuangdao.Thirdly,based on the 4C marketing mix strategy theory,combined with the actual conditions of the cafe and future development plans,a detailed marketing strategy optimization plan was formulated.Finally,this article proposes relevant measures from several aspects such as capital security,personnel security,information security,etc.to ensure the smooth implementation of the marketing strategy of M coffee shop in Qinhuangdao.