A Group Guangzhou Branch One-on-one Tutoring Marketing Strategy

With the development of our economic,such as private tutoring becomes more and more people's choice, which created a new market,private tutoring market . In particular, personalized "one-on-one" tutoring industry has quickly developed with high speed. And it has become the fastest growing industries in the growth of one of the best industry in education field.But because this is a new product and market,many business men do not know how to market this product,which makes it very difficult to widespread this market.Therefore,how to use the knowledge of marketing management services to promote the development of individualized counseling and training institutions to improve market competitiveness is the main researching content of this paper.In this paper, A Education Group Guangzhou Branch study for personalized "one-on-one" counseling the interests of the characteristics of products, in the introduction of personalized "one-on-one" counseling educational products are introduced, ask questions, and objectives of the research. In Chapter II and Chapter III of the use of services related to marketing theory and methods, an objective analysis of the current status of the company and the existence of marketing education marketing and to meet consumer demand as the starting point, analysis of the Guangzhou Branch of the macroeconomic environment in which and micro-environment, The fourth chapter in the use of SWOT analysis matrix to arrive Guangzhou development opportunities, threats, strengths and weaknesses. In the fifth chapter is the analysis of the A Education Group Guangzhou Branch of the "one-on-one" counseling in the price of marketing planning, channel, promotion, personnel, process and display the visible aspects to explore and put forward their views and recommendations . On the one hand, to expect to meet A Education group for the development of Guangzhou to provide better services to practical marketing strategy, on the other hand, for "one-on-one" system of individualized counseling to promote the work of science, the basis for the purpose of effective .