Zhengzhou City Municipal Engineering Corporation To Develop Strategic Research

The study on operation strategy is very important to enterprise existence and development. Zhengzhou general company of municipality engineering is a construction enterprise. To meet the challenges from market competition, the company needs to establish a practical strategy which conforms to the external market and fits the inside.Development strategy of Zhengzhou general company of municipality engineering has been analyzed in this Paper: the first part is the prelude, the value of choosing the thesis , the current research situation, and the main content has been introduced. The second part is the theory summarize, it provided the theory reference, especially provide the theory framework of the development strategy for the municipality construction enterprise. In the third chapter, the external environment has been analyzed, including: social environment, economic environment, and business situation. In the forth part, internal environment has been analyzed, such as organization structure , labor resources, technical standard. In the fifth part, according to the analysis of the inside and outside environment, we proposed general strategy for the company. Finally, six aspects which influence the company strategy have been analyzed .The innovations are: after nearly one-year investigation, studying and visiting, in the foundation of grasping the massive first hand material, I use the knowledge of strategic management and other management learned during the MBA to discuss how the the company with the long history maintain the competition status, provided the valuable project for the future.The main conclusion : after gives the history and status of the company, analyzes the inner factors, including the management, the construction ability of the company. Based on the above analyses, the advantage and disadvantage of the company are defined. On the basis of the company's mission, formulate the company's strategic object. The alternative strategies are proposed from the studies, and then evaluated by SWOT analysis, a development strategy is formed for the company ensure the development strategy of focusing in the vertical integration of municipal construction industry. Finally, how to proceed in the implementation strategy is spoken out.