The Study On Development Strategy Of Lz Municipality Engineering Group Ltd

LZ Municipal Engineering Group Limited company is a veteran of the municipal engineering construction enterprise, as the Guangxi comprehensive construction enterprises, to do bigger and stronger, there must be in line with the actual business development strategy. As the original company development strategy has not accorded with the development trend of the market and the actual situation of the company, the author was ordered to plan Liuzhou municipal corporation development strategy, together with the relevant domestic municipal engineering construction enterprises strategic management research is less, therefore the research. On the basis of enterprise strategic management course and related theory of knowledge, apply macroscopical environment analysis, Potter Michael. Five Forces Model", CPM evaluation matrix, internal and external factor evaluation matrix, SWOT matrix, Boston matrix analysis and business strategy analysis tools, to the city of LZ Municipal Engineering Group Limited company current situation, the enterprise’s internal and external environment analysis and give further evaluation of external to the enterprise, and the opportunities and threats and internal advantages and disadvantages analysis of recognition, a combination of qualitative and quantitative methods and complemented with charts and data research. On this foundation, refines the LZ Municipal Engineering Group Limited company overall strategy plan for LZ:Based on the local market, the upstream and downstream extending longitudinally formed the industrial chain integration development, the implementation of a plurality of concentric circles lateral expansion of the growth strategy. According to the current situation of the enterprise and actual condition, elaborated the company should focus on main business, take the market penetration, the combination of the commercial pattern of positive external expansion and take many measures to guarantee the effective implementation of the overall strategy of the company.