The Research On Development Strategy Of A Municipal Construction Company

The study on operation strategy is very important to enterprise existence and development. A Municipal Construction Company is a construction enterprise. To meet the challenges from market competition, the company needs to establish a practical strategy which conforms to the external market and fits the inside. After gives the history and status of A Municipal Construction Company, analyzes the inner factors, including the management, the construction ability of the company. Based on the above analyses, the advantage and disadvantage of the company are defined. On the basis of the company's mission, formulate the company's strategic object. The alternative strategies are proposed from the studies, and then evaluated by SWOT analysis, a development strategy is formed for the company ensure the development strategy of focusing in the vertical integration of municipal construction industry Finally, how to proceed in the implementation strategy is spoken out.