Product Marketing Strategy Optimization For JieShun Technology Company

JieShun Technology Company has led the entrance control equipment industry for nearly twenty years,and has created a number of landmark products.In recent years,with the rapid development of economy,parking entrance control equipment industry has achieved rapid development.The application of Internet technology has provided strong support for the development of the industry,and as a leading company,Jie Shun Technology Company obtained new development opportunities.Although the Internet has brought great opportunities in the market,the competitors also saw this opportunity.Internet start-ups and existing traditional parking equipment manufacturers have entered this industry.At this stage,Internet parking is in the initial stage of the development,it’s not easy to make a profit in the short term,and long-term sustained investment is necessary.The application of new technologies and new marketing mode bring Jie Shun great challenges.In response to market changes and maintain the performance growth,it is necessary to adjust and optimize the marketing strategy of JieShun Technology Company.Firstly,this paper analyzed the internal and external environment faced by JieShun as well as its advantages and disadvantages.Secondly,this paper analyzed the problems and reasons of them.Thirdly,this paper put forward some useful suggestions to optimize the product marketing strategy,including the optimization of target market strategy,distribution strategy,customer evaluation and maintenance system,price strategy,organizational structure strategy,network marketing platform construction.Finally,this paper gave some powerful measures to make sure the successful enact of the above optimization strategies.Through a thorough analysis of the current situation of product marketing of JieShun,we have clarified the existing problems,pointed out the insufficiency,and proposed the future development suggestions.And the company may use organizational adjustment,the introduction of talent,product technology upgrades and other safeguard measures to ensure the optimization.It is of great significance for JieShun to meet the challenge in the future.At the same time,there are some practical guidance to the traditional manufacturing industry which is also facing the impact of mobile Internet.