Research The Construction Of Marketing Organization For Yd Securities Business Department

As the fast development of the security market and the breaking of the government involvement, the competition of the security company becomes much higher. The current monopolized profit which is high in long term is disappearing.The current self-concerning "sitting business" management method is no longer accompanying with the development.How to develop the sales structure of the security sales department, improve active sales and complete the change from "sitting business" to "performing business" has been the main way to keeping stable development of the security company and security sales department. It is significant to think out of the operating structure of the sales activity for the security company and sales department in the new development stage, and, to take the change from self-concerning to client-concerning as the primary goal.The thesis carries out an analysis of the conditions of YD security exchange sales department, based on much work of investigation; it probes into the research on such theories as marketing organization theory, strategic theory in order to give a clear illustration of the points made in this thesis.Currently, China's securities are increasingly competitive, though there are urgent demands of marketing agencies from securities, the theory about securities marketing agencies is rare and the agencies are incomplete.Facing the contradiction, this thesis will choose YD security exchange as the research object by analyzing its current situation on the basis of relevant theories.It will give a further study of the overall conditions of the sales department by a combination of theory and practice to seek and summarize these partial problems existing in the aspects of business administration.It will help achieve the goals of establishing excellent marketing organizations and instructing them to realize sustainable development.Therefore the marketing fabric study regarding the negotiable securities company stable, continues the development will have the significant theory significance and the profound practical significance, has the important instruction function to the negotiable securities company's operative activity.