GX Telecommunications Client Maintains Service Quality Management Promotion Strategy

GX Telecom, which is subordinate to China Telecom Corporation Limited, is aprovincial telecommunication operator. In recent years, with the completion ofChina-Asean Free Trade Area, GX area has made rapid economic growth. Meanwhile,with the distribution of3G license, the competition of telecommunication operators hasgot more intensified. GX Telecom has become a full-service operator as well as GXMobile and GX Unicom. Under the circumstances of slowing down industry growth,increasingly intensified competition, diversification of customer needs, and businesshomogenization, the quality of customer service has become core competitiveness oftelecommunication operators.Therefore, the client maintenance which is final user-oriented is selected as thestudy object in this article. Based on relevant theories of service quality management,with the methods of empirical research and site survey, the present situation and existingproblems of the Client maintenance of GX Telecom is analyzed, and the causes of theproblems is deeply analyzed as well. With the utilization of Gaps Model of ServiceQuality, reference suggestions to improve service quality of client maintenance of GXTelecom are offered.The research results are of great reference value and practicalguiding effect to the improvement of the client maintenance ability of GX Telecom.