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SAIC Passenger Vehicle Company After-sales Service System Research

Posted on:2014-05-01Degree:MasterType:Thesis
Country:ChinaCandidate:R B PanFull Text:PDF
GTID:2309330464957765Subject:Project management
Abstract/Summary:PDF Full Text Request
S AIC Passenger Vehicle Company after-sales service system is to study the object. This study analyzes the service system development and current status, and future development strategy recommendations.Articles analyzed using PEST SAIC Passenger Vehicle Company after-sales service system external environment. External environment system includes the company’s overall strategy and macro environment. According to the external environment to determine SAIC passenger service system companies have good opportunities for development. Then, the article analyzes the internal environment SAIC Passenger Vehicle Company. Internal environment includes system resources and quality of service. Service quality assessment methods used SERVQUAL method. Finally, the article uses the SWOT determine SAIC passenger service system company security policies and strategies.In short, the perfect after-sales service organizations, to enhance the service capabilities, implementation services competitive strategy should be firm SAIC passenger after-sales service system is an important task.
Keywords/Search Tags:after-sales service, environmental analysis, SERVQUAL, SWOT, security policies, strategies
PDF Full Text Request
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