A Research Paper On The Tv On-spot Reporting Of The Abrupt Natural Disasters

At present, the abrupt natural disasters in high-frequency and large-scale always happen, which TV media often face . How to report the abrupt natural disaster events in a proper and prompt way has become the "trump" to win in the fierce competition for all kinds of media. Undoubtedly, among all the media, the TV media which have the syncretism of sound and picture and the bi-pass of the hearing and vision, are the most influential. On the reporting of the abrupt natural disasters, TV media's on-spot reporting have many superiorities, such as a strong sense of the scene, a intense impact force and a rich amount of information and so on, which is be able to satisfy the information needs of the audience as possible as they can.On the basis of Television Journalism,communicology,Sociology,Public Opinion and other basic principles and theories,this paper systematically discourses the development history,communication features,inadequacy and innovations of the TV on-spot reporting of the abrupt natural disasters.This article begins with a brief description of the characteristics and affections of abrupt natural disasters, and the characteristics and advantages of the TV live coverage. Second, it has researched intensively on operating Model and features of the TV reporting about the abrupt natural disasters. And on that basis, the article points out there are some shortages on the TV reporting about the abrupt natural disasters, such as ignorant of what is proper at the time,the lack of beauty in live pictures in television, the lack of deepness in the coverage, the lack of human-caring in the report and so on.At last, in order to enhance the TV live reporting about the abrupt natural disasters, this paper comes up with some practical and feasible ways in communication arts,reporter quality,reporting time and contingency handling mechanism, etc. Such as Strengthen the aesthetic sense and pay attention to communication arts; Improve the quality of journalists to improve the quality of reports; Abide by the professional ethics and focus on humane concern; seize the opportunity to report and avoid restricted areas and minefield; sanity the contingency handling mechanism and control the discourse of sovereignty.Mainly, this paper makes a research on the case study of particular programs and detailed reports in the WenChuan earthquake by the CCTV , DRAGON TV and SICHUAN TV and snow disaster by the HUNAN TV. And I hope they can provide some revelations for the circles of academic and practice.