Understanding Internet Public Opinion

Network is the Place born to generate public opinion, The emergence of networks not only integrated the previous media in the means of Communication, It contain the text,images, audio-visual and other forms. More importantly, it also integrates the characteristics of these media, For example, It have the openness and extensiveness of the newspapers, television and other mass media, At the same time, It have the interactive ofcorrespondence, telephone and other interpersonal media also.Therefore, taking advantage of the media previously,the Network has formed a special e-space.This space can bring together the individuals who Scattered throughout the world.make them concerned about the same social event ,allowing them to exchange of the views about the same social events also , This is destined to generate the internet public opinion .In this paper, study the internet public opinion by a new theoretical perspective, the internet public opinion is seen as a type of collective behavior. the internet public opinion is the behavior that the public around a particular social event issued a consistency of views on the network in a certain social environment.Distinction from traditional research focused on the "shell"( the research of opinion)of internet public opinion,But the research-oriented of this paper,will put the participate behavior of the public in a key position.Based on the research of Other scholars about the internet public opinion, and Reference to the theory of collective behavior, In this paper, have Summarized a theoretical framework about the internet public opinion, the formula is expressed as follow: F(P)=f( St,Ss,Ot)Among the Three variables, the P is on behalf of the possibility of internet public opinion emergence, the St is on behalf of The degree of society tension, the Ss is on behalf of the rate of social events Spread, the Ot is on behalf of the threshold of opinion express. In the three variables, The degree of society tension is the macro-generated atmosphere of internet public opinion emergence ,the rate of social events is the Spread Meso-field of internet public opinion emergence,the threshold of opinion express is the Individuals to participate in micro of internet public opinion emergence,Therefore, the theoretical framework of the internet public opinion emergence, contain macro, meso and micro levels ,Constitute an overall forecast order,At the same time,when explain each variable ,will further proposal to their own conditions for the existence of each variable,So theTheoretical framework is clear and deepen.When the three variables appears by their conditions are met, it indicates that the formation of internet public opinion.