Research On Public Opinion Regulation In Hunan Satellite Tv Program Production And Broadcast

In TV program production and broadcast, there exist various problems which may extract extreme attention through over propagation. Thus, an imperative requirement is to effectively regulate the process of the public opinion propagation during TV program production and broadcast, according to the predicted effects of the real public opinion and its propagation.As we all know, public opinion regulation in TV program production and broadcast is a complicated process. In one way, it is affected by the public opinion environments such as the national TV management regulations and policies, the openness of the media to the public opinion and the public opinion accomplishment. In another, it is affected by the public opinion media such as the modernization of the public opinion, the regulation capability of the governor to the public opinion and the authority of the TV stations. Moreover, it is close related to its regulation objective.Based on the above observation, we argue that:Public opinion management should comply with some subjective principles and objective rules. First, we should insist on the principle that public opinion should be governed by the communist party. The idealistic purposes, political requests and organization principles should be expressed in public opinion regulation. Second, we should follow the public opinion rules which are the essence requirements. Concretely speaking, we should follow the requests of the objective rules, persist on telling the truth; we should follow the value rules, try to propagate valuable news; we should follow the circulating rules, pursue the most amount of information; we should directly face the challenges posed by the emotional network public opinion which is of great significance, enhance the regulation to the network public opinion, get good preparation for the crisis propagation.Moreover, flexible and various regulation strategies are needed to be used according to the different effects of the news to public opinion. For instances, we could fabricate the public opinion through organizing news promulgation; sparkplug the public opinion through strengthened topic setting; magnify the public opinion through constructing powerful media; strive for public opinion through communication between medias. Effective organization and implementation is the focus to come to successful public opinion regulation. We should build mature and integrated public opinion alarm network; begin to survey and investigate the public opinion information; try to master the real-time trends of the public opinion; organize to estimate the public opinion; make best use of the effects of public opinion alarm to regulate public opinion.