| The history of media development is an integral part of the history of cultural communication. In fact, since the beginning of human history, human communicational activities come into being. It has naturally become part of the communication after the existence of historical documents. It can be said that the historical record of human social and cultural development is just the record of communicational development. When the communicational behaviors enter into the phase of mass media, its carrier has become the form of mass media.As the electronic products, televisions have the history less than eighty years while as the mass media, up to now, its history is no more than sixty years. Though the period is short, however, since it appeared, it has become the very stronger media in just thirty years. A brief history of the development of television, combined with the rapid development of electronic technology and material science in the past twenty years, have made television develop rapidly as of the ability to demonstrate, the means of communication, communication effects and spreading influence. All of this brings new challenges to researchers in that the speed of studies seems hard to catch up with the pace of TV performance, which causes more emotional impetuous and less rational thoughts and conclusions into the TV study. This may be attributed to the short history of television, which has not accumulated enough experience through time to be linked with the world history. But it does not mean there is no point in studying, in fact, the research on television history allows us to have a better understanding about this cultural phenomenon and the deep-rooted reasons which have shown the significant impact on our social life.Due to historical reasons, China's TV career started thirty years later than the world's. However, in the recent decades, as China's national strength and social and cultural development have proceeded quickly, television especially has become the most important vehicle to influence the social life and cultural communication. Anhui TV cause is nearly the same time China's TV career started, the recent two decades, the rapid development of Anhui TV cause, represented by Anhui TV, TV cause has become the vanguard of culture in the country's ranking well beyond Anhui economic and social development in the country's ranking, which has the inevitability of its success, its study can see reflected and see the whole picture, you can tease out the trajectory of social and cultural development in Anhui Province, China's TV cause, especially economically less The television cause developed provinces play a role in enlightening. Starting from scratch, from only one provincial television to the establishment of prefecture and county television, from the attachment on the radio station to the rapid development after entering the market economy, Anhui television has taken its unique way step by step. Dividing by the period, Anhui television has gone through three stages:one is the start and exploration period from 1959 to 1983, during this time, Anhui television was founded and experienced the same twisting moment as China's television and then came back to its normal way as time went on and began its search to the formula; second is the fully blossom from 1983 to 1989, in 1983, China put forward the guiding principles of "Founding TV station by country, province, city and town". Anhui television like national televisions started the beginning to establish institutions in city and town with the rapid increase of intuitions and television coverage, and at this time TV really walked into people's life; the quick development has come from 1990 to now, when television has occupied people's leisure time and its clout has made it be the first influential media among others, after this period, TV has embarked on the digital age and Anhui television has gone into the phase of marketization. Anhui TV station has activated the satellite TV channels in October,1996, which means a lot to Anhui TV. From this moment on, the influence of Anhui television was far beyond Anhui province and went towards the whole country, which symbolized significantly. With the leadership of Anhui TV station, Anhui TV has ranked the forefront and still influenced a lot. But the unbalanced power between Anhui TV station and local stations has driven Anhui TV into a bitter situation that the biggest one dominates. How can we look on and analyze this problem in terms of the increasing needs of culture, education, art and lifestyle.This is here waiting to be solved. Just because of the short history and quick development of Anhui television, TV practitioners pay little attention to clarifying and analyzing the past history and historians are not so familiar with this area, all of which cause the insufficient studies to the development of Anhui television and especially the element of constituting the television. According to material, there are no researches who have made a systematic and thorough study to the Anhui television and besides experts in Anhui province rarely choose this as the topic which leave a blank sheet to the research of summary and prospect to Anhui television.This article will take the specific perspective from the constitutions of television, such as the initiation of television institutions, TV programs and the development of TV technology, and make the historical clarification as to the most characteristics TV forms in Anhui television, then summarize its formula and make comments, and finally look forward to the future development of Anhui television. Television career is China's unique cultural form and Anhui television career is one of the most powerful witnesses to the history of cultural and social development in Anhui, which reflects the communication form in Anhui after going into the TV time, the history of media development in Anhui, the history of political, economic, cultural and social development in Anhui. The meanings of studying this are, firstly it will enrich the specialized research towards communication history, local history and special history to take the initiative research on social and cultural history in Anhui, and secondly it aims to clarify the branches in order to provide referable and clear literatures to TV development in Anhui, and thirdly it can offer useful experience to its future development. |
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