Game Design Study Of The Food And Beverage Products

In the modern society, people's pressure suffering from various aspects is much greater than any other era in history with the increasingly rapid life rhythm and intense competition. Obviously, under the background of people's living standard improving, satisfaction of basic material needs, there is a growing emphasis on spiritual amusement, and an increasing captious nature to the carrier for meeting life demands in the reality. This captious nature is in a spiritual level, while in many times it means a playful action that makes our subjective consciousness obtain happiness, of course containing the spiritual amusement demand for catering products belonging to the life culture. In a word, this study is mainly to make thorough research to the application of playful in catering products.Based on the theory focus of the ancient Chinese catering playful culture, this article emphatically analyzed playful examples in the history of culture development, proposed the suggestion pattern of playful catering products, meanwhile found feasible design methods to merge playful into catering products. A questionnaire investigation was conducted among customers for the firsthand information of market expectation and demands. Through analyzing and summarizing the data, the design principle and methods were validated by practice of these creative designs, thus we discussed the feasibility and future development of playful catering products in real life.