Corporate Strategy, Industrial Design, Project Management Assessment

Since entering WTO, the Chinese market has become an inalienable part of international market gradually. A lot of enterprises carry on the strategic competition on the international platform. This paper combines the business strategy, from the angle of manage assessment, we put forward a new kind of frame thinking that assessing the whole stage of design. Stand on the strategic height of enterprises, we assess the project which still running in enterprises. Regard strategy's values as the standard of assess index system. Break the way of traditional value assessment; Make the tangible value index combine with the intangible value index organically. Through the concrete assessment to products appearance color system design project of China X group, we have proved that the brand strategy has great importance and guide significance to Design Project Assessment. Modern market and competitive environment really need enterprises to pay attention to the assessment of design, need enterprises to scrutinize assessing from the height of strategy. The design project management assess guided by enterprise's brand strategy is an effective way to communicate the enterprise's strategic and product development direction. Only enterprises use the detailed assessment of design object, could apply the strategy of enterprises to all sides of design development. The effective design object assess impel the realization of enterprise's strategic objective by creating the value of products; achieve the goal of enterprise's strategy finally.