Hawaii Tropical Ice Cream Expand Business Plan

This business plan, which introduces the project of HTIC chain for HAWAII Tropical Ice Cream Co.,Ltd, conducts a detailed analysis of the project HTIC Chain for HAWAII Tropical Ice Cream Co.,Ltd from the perspectives of corporation's organizational structure, market environment and marketing project planning, financing budget & return of the investment etc. It is aiming to acquire 50000USD venture capital from venture investors. It will establish the foundation of Sales and Technology System, which can promote the marketing and customer service in Myanmar, and provide venture capitalists with a reliable, satisfied return on investment, so as to achieve a win-win goal.The project is in the development of the soft drinks industry. In the macro environment, it has great potentials and investment space. Soft drinks industry environment has low barriers to entry. The existing competitors of this project mainly concentrated in the bustling commercial district in big cities, but it has less substitutes. The HTIC Chain Project adopts a differentiation strategy, whose target market is the citizens in luxury residential of Myanmar. The competition in this area is not that severity; therefore it is to win market share. HTIC Co.,Ltd has an ambition to develop the first-top products, rich experiences, advanced management and ideal. The work team of HTIC devotes to creating a special brand experience for customers. The organization construction and the function departments are set perfectly. The salary is competitive and the promotion for employee is propriety. But it also faces funds shortage and is affected by the economic development and competition.The project plan invites venture investment of 50000USD, accounting for 77% of the share. The HTIC self-financing is15000USD, accounting for 23% of the share. Up to 2015, when the project is completed, the product can bring 34800USD income per year. After that, Rangoon and Naw Pyi Daw will be the center of domestic expansion.Referring to CAPM, we fix the DR on 14.75% and estimate 5 years calculation term. Based on the above, we find that the NPV is more than 26500, the dynamic investment recovery period of this project is 3 years, the IRR is 28%, the MIRR is 21%, and the total dividend obtained by the venture capital is about 15200USD. When the prospective income is acquired, the venture capital can drop our in two ways: share transfer and share redemption. Elaborate venture analysis stated this project has extremely low ventures, which can be avoided or lowered. This paper conducts that enough venture capital will help SME and venture capitalist to achieve a win-win situation.