Business Plan Of C Company's Focus Factory Project

In the automotive automation application industry,industrial clustering is an effective means to deal with the slowdown of the overall economic development.The way of performance is that the upstream enterprises in the automobile industry establish a well-defined industrial ecosphere with strong industrial appeal,and then the leading enterprises in each subdivision of the industry move closer to the center with their good business models.In the past ten years,the most typical strategy in the industrial clustering process of automobile main engine factory and its primary supplier is to establish the focus factory,whose main function is to solve the problem that the production time of automobile main engine factory is not consistent with that of primary supplier.Today,the focus factory has not only carried out the function of coordinating the production tempo of upstream and downstream enterprises,but also played a multi-dimensional role in expanding the business of destination market,improving after-sales service,updating technology modules,and reducing the cost of main business.C company is a focus on automotive flexible plastic welding in the field of domestic automation integrator,is now plans to establish focus factory in Munich,Germany for overseas market development,this paper takes it as a starting point to write the focus factory business plan of the project,the thorough analysis project environment,competition,such as project expected operating situation,the advantages and disadvantages in mining investment value of the project,to C company's core supporting cast melting factory the next job offer some Suggestions.This paper first discusses the background of the project,understands the background of the emergence of the focus plant and the significance of its establishment,and clarifies the research methods and technical route of this paper.Project in the beginning of the article we will make notes specific content,including C company business introduction,focus factory concrete content,operation team,business forms,etc.,to develop business model canvas,and then analyzes the external environment of the project,discuss the feasibility of the project into the foreign market,and use the Michael Porter's Five Forces Model,SWOT matrix analysis,to further explore the competition situation of project,it is concluded that the competitive strategy of project.In terms of project operation strategy,this paper formulates the market segmentation strategy,product strategy,pricing strategy and marketing channel strategy of the project through STP marketing analysis and 4P analysis,and plans the operation organizational structure and operation team of the project on this basis,and proposes specific operation plan for the key links of the project.In the link of investment benefit of the business plan,this paper introduces the overall investment situation of the project from the beginning financing demand,project construction period and project investment details.Then,by forecasting the revenue,cost and other expenses of the main products of the project,analyze the financial statement of the project in the next five years,and combine the analysis of payback period and NPV analysis to get the investment proposal of the project.Finally,the sensitivity analysis method combining single factor and multiple factors is used to identify and manage the expected risks of the project,and a clear response plan is proposed.This paper conducts business research and analysis on the investment and establishment of overseas focus factories by C company,hoping to provide certain reference for the future operation of the project by comprehensively discussing the problems faced by the project.