SDML Food Iee Cream Products Of The Company's Marketing Strategy Research

Along with the rapid economic and social development and people's life style changes,ice cream function gradually from former cooling purposes into leisure enjoyment,law of sales from summer concentrated marketing gradually into the four seasons is balanced,the difference of sales off-season and busy season is fuzzy,market capacity are increased,it marks the domestic ice cream market has entered a stage of all-round competition.The ice cream products of SDML food company in the marketing strategy on the accuracy is not high,Regional price difference is big,not easy to control the marketing channel,promotion pattern,brand cultivation is not lasting and a series of problems.In the face of an increasingly saturated,the competitive ice cream consumption market,SDML food company,it is necessary to update the marketing concept,and the marketing strategy needs to be optimized.The purpose of this article is to explore and perfect the accord with the new mode of ice cream products market management,sort out the consumer demand and market operation mode of internal relations.On the basis of the theory of marketing strategy for a detailed analysis of the ice cream market,Design consumer questionnaire and delve into the ice cream market situation.On this basis,combining with the experience marketing,brand marketing,network marketing innovative concept,put forward the SDML food company marketing strategy combination of sustainable development for a long time.Emphatically from the products on the group strategy,price strategy,distribution channel strategy,ice cream and brand promotion strategy five aspects put forward innovative cultivation strategies optimization idea.At the same time,to ensure its effective marketing strategy to promote,SDML food company marketing strategy of security measures are put forward,By optimizing the management system of the company,strengthening humanm resources management,strengthen the management of distribution channel maintenance measures,to ensure that the ice cream products marketing strategy implementation.Through analysis of basic sorting out the customer's consumer behavior characteristics,brand preference and loyalty,dig the SDML food companies and existing problems of the current marketing strategy,and on this basis,put forward a new ice cream product marketing strategy innovation concept and optimization measures,design conforms to the enterprise development marketing strategy combination and safeguard measures.By SDML food ice cream company marketing strategy of product innovation,and will help to promote enterprise long-term,steady development,also provide beneficialreference for the similar enterprise marketing.