Study On The Industrial Development Strategy Of Dongda Mongolian King Hotel

In this thesis of mine, through the investigation and analysis on the internal and external situation which our Dongda Mongolia King hotels are having, we have found the external opportunities and threats to Dongda hotels, meanwhile we also found the internal advantages and disadvantages Dongda hotels have. So we take measures to ensure for our hotels to make full use of the internal advantages, to grasp the external opportunities and be flexible against the threats and challenges, to minimize the disadvantages and make sure to realize the economic benefits to our hotels under the current economic situation in Hohhot, Ordos and Inner Mongolia. Using the methods of SWOT, PEST, questionnaire, five model theory to study the development train of thought of Dongda Mongolia King hotels under the current situation, to discuss the strategic plan and implementation of the hotels. Our aim is to look for a way of management and conception keeping pace with the times, to promote the development of our hotels forwardly, and enable Dongda Mongolia King hotels to lead in the line of regional hotel enterprise, and able to compete with domestic and international hotels, to serve for other hotels’ reference while they perfect themselves. By the use of scientific theory and method to analyze Dongda Mongolia King hotel industry’s inside and outside situation, we conclude that: Dongda Mongolia King hotel industry enterprises must follow the development trend of domestic hotel industry, transform accordingly according to present situation, learn and absorb advanced hotel management experiences and conception whenever at home and abroad, acknowledge the shortcomings of our hotels, invite high qualified and wisdom recruit, create high quality high level managing team and a first-class service mode, expand and enlarge unceasingly the scope of business, to make an actual operational plan by using the geographical advantages. Benefiting from the superiority and convenience of the regional tourism developing plan, we will develop the hot spring project, combine the hotel dining, accommodation, entertainment and leisure together, complementarily develop and combine vacation hotel and business hotel together, create ingeniously a new type hotel pattern.