Training Courses System Research On Q City Mobile Account Manager

With the official release 3G licenses, Full Service times also kicked off the competition, the three operators will be launched in various areas of competition. As the connection between the operator and customer ties and bridges, strategic significance of corporate clients must be the focus of competition.China Mobile as the information industry leading enterprises, employees have many expectations and demands, As the Account Manager of Q City Mobile, with the required quality are not only simple basic sales knowledge, Community and businesses want them to have more flexibility and to develop capacity, and continue to develop their own in a changing, growing business. This study hopes with the effective tailored training programs, not only to consolidate the marketing staff of the basic skills, strengthening telecommunications marketing knowledge and skills, and help clients achieve marketing excellence manager upgrade, to master the marketing process, eventually make it to the full implementation and management of marketing activities, telecommunications marketers.This study first define research objectives by a special practice for the Telecommunication Enterprise, then to fully carry out training needs of research as the basic train of thought based on in clarifying how to build a scientific and rational enterprise training courses system, combined with adult learning theory and learning style theory, to come to competency standards for the Account Manager through the analysis of the organization characteristics and training environmental, basic tasks of account manager and competence model. This competency standard will be professional norms of account manager to improve professional competence.Paper carried out a detailed investigation on training needs for account manager of Q City mobile company through the organizational level, task level, as well as the Competency. With the analysis above, the environment faces, job requires, and the Competency is desired by an account manager job and the need for training courses.Firstly, this thesis explains the purpose and significance of the research, and elaborates some basic theories about redesign of Human training courses system for Q City Mobile Account Manager based on the study of related theories of Human resources and Training status. Then Paper carried out a detailed investigation on training needs for account manager of Q City mobile company through the organizational level, task level, as well as the Competency. With the analysis above, the environment faces, job requires, and the Competency is desired by an account manager job. Finally desigh the Training courses system of Q City Mobile Account Manager.