Research On The Chinese Family Business Culture From The Perspective Of The Sustainable Development

Family business is a worldwide one of the most common forms of enterprises. Since the reform and opening up, China for thirty years of the family enterprise vigorous development, has increased the national revenue, solved social labor employment, promoted economic development, etc, and has played an important role in promoting China's economic and social be continuous, stable and healthy development. But in recent years, the Chinese family enterprises "short-lived" phenomenon also attracted the attention of people, and become the focus of research. How to get rid of the fate of"generation by the first family enterprises, keeping it by the second, and disappearing by the third", to realize sustainable development, will become the problem itself. Many Chinese scholars from different angles on the sustainable development of family enterprises have discussed, but from the Angle of family enterprise culture research is not much.Family enterprise culture is the family culture and enterprise culture, but the family enterprise culture is not simple contained in enterprise culture. China family enterprise culture by the "home" culture "(family of Confucian culture and traditional culture, rich and unique connotation.) Family enterprise culture, is the core values of family members in enterprises, under the guidance of the production and business operation activities of long-term, was formed by the staff, strong "(family) culture" color values, ethics and norms of behavior and habits.Family enterprise culture is the spiritual pillar of the family enterprise, is the soul of family enterprises, it leads the development direction of the family business. Family enterprise culture has good guidance function, strong cohesion function, strict constraint functions, effective incentive functions, and the innovation of the drive function. Only by giving full functions of the family enterprise culture, it can guarantee the sustainable development of the family business. Family enterprise culture can reduce operating costs, improve the family enterprises, and the family business performance for family enterprises, the cultivation of the core competence of sustainable development of family businesses is intrinsic motivation. Especially in the family enterprise life cycle of each phase, family enterprise will face the problem of different family enterprise culture, and the role of different also. We only correct understanding of each phase of the enterprise internal and external environment, grasping family enterprise culture influenced on the enterprise, giveing full play to the functions of the family enterprise culture, to better the family enterprise sustainable development.In the final analysis, family enterprise culture is the influence of sustainable development of family enterprises. We only clearly realize family enterprise culture in solving the problems and realize the family enterprise family enterprise sustainable development processes, family enterprise culture construction of the main problems existing in the family and the influencing factors, and discusses the principles of the construction of enterprise culture, and countermeasures to better construction enterprise culture, so as to realize the family enterprise's sustainable development. Therefore, this paper studied on the family business culture, this paper explored the construction of enterprise culture through the family of realizing the sustainable development of the enterprise.This is discussed from the following several parts:The first part of family enterprise culture is reviewed. Firstly, this paper defines the meaning and characteristic of the family business. Secondly, this paper discusses the connotation and characteristics of the enterprise culture.The second part of the theory of sustainable development of family enterprises is summarized. First, the sustainable development of family enterprises explain the basic connotation, Secondly, from the perspective of theory and practice has confirmed the possibility of sustainable development of family enterprises and reality, Once again, from the Angle of the life cycle theory of sustainable development of family enterprise theory.The third part discusses the family enterprise culture on the sustainable development of family enterprises. Firstly, this paper discusses the function of the family enterprise culture, Secondly, specific analysis of the family enterprise culture on the sustainable development of family enterprises, and finally mechanism, focus on the family enterprise culture on family life.The fourth part of Chinese family business culture construction in light of the existing problems and the influence factors are analyzed and studied. First, to our family enterprise culture of the development, Secondly, to our family enterprise culture of the main problems existing in the construction of the concrete analysis, Finally, the Chinese family enterprise culture construction in the main influence factors were discussed.The fifth part of the Chinese family enterprise culture constructs of basic ideas and countermeasures and approaches. Firstly, to the Chinese family enterprise culture construction of the basic ideas and conception, Secondly, the family enterprise culture construction in China and the countermeasures are studied and discussed how to build the Chinese family enterprise culture and construction of enterprise culture, what kind of family problems, hoped to the sustainable development of Chinese family businesses.