Research On Marketing Mode For Small And Medium-sized Enterprises Under The Condition Of Mobile Internet

This thesis takes the domestic small and medium-sized enterprise marketing situation as the research object and mainly discusses the development strategy of small and medium-sized enterprises in the mobile Internet environment and suggestions.This study mainly uses the research method of literature research and the case analysis with the Internet marketing theory to analyze and investigate current domestic small and medium-sized enterprise's marketing situation.In comparison of the marketing status of domestic and foreign small and medium-sized enterprise,this thesis draws experiences and lessons,and then focuses the marketing pattern of domestic small and medium-sized enterprises in the environment of mobile Internet,to analyze the meaning and value of the mobile Internet marketing on small and medium-sized enterprises.And it also provides suggestions on how to develop mobile Internet marketing for the small and medium-sized enterprises based on their own characteristics.This thesis is divided into six chapters.The first chapter mainly introduces the background and significance of the research topic.The current status of this topic both in China and abroad is stated,and combs the research ideas and methods,and puts forward the innovation.The second chapter traces the development history of the mobile Internet,and expounds the theory and related concepts of Internet marketing.The third chapter refers to the Internet marketing lessons of small and medium-sized enterprises in the developed countries like USA and Japan,to help analyze the marketing problems of small and medium-sized enterprises by integrating the marketing cases in China.The Forth chapter analyzes the current situation and development trend of Internet marketing of small and medium sized enterprises in China.At the same time,it analyzes the problems and reasons of the Internet marketing of small and medium-sized enterprises in China.The fifth chapter puts forward some suggestions for the problems of the development of small and medium-sized enterprises in China,under the new Internet situation.This thesis,under the background of the rapid development of the Internet,can provide theoretical reference and practice guide of company marketing to the small and medium-sized enterprises in China.