Survey Of Internet Marketing And Its Implications To The Small And Medium Sized Companies In China

The advent of the computer predicts a new era of the human being's life, and this new era was further developed after scientists found out ways to link individual computers with each other. The amazing Internet expands people's lives to a virtual community where people can almost conduct all the activities they do at the real world. So the Internet draws the marketers' attention to the virtual community created by it. Since the Internet contributes a lot to the business, many companies have taken Internet marketing as an integrated marketing strategy. This paper will give some insight into the development of Internet marketing and what its implementation takes to the Chinese small and medium sized companies.There are six parts in this thesis. The first part introduces the two stages of the computerization, the functions of Internet marketing and its advantage over the traditional marketing. Some basic concepts of Internet marketing are presented in this part.The second part of this thesis is about how Internet marketing is applied in some foreign countries and areas, such as Europe and Canada. In particular, this part explores Internet marketing from business perspective, for example, DELL Computer and the 7-Eleven Convenient Store are presented.The third part discusses Internet marketing strategy used in China. It states the process how Internet marketing is accepted in China first by customers, and then by companies...