Research On Business Stratage Of Cosco Logistics

Since the1990s,with the great change in the global competition environment and rapid progress in IT technology, business management enter into the supply chain management system with strategic significance,and the continuous improvement of modern logistics integration facilitates the rapid development of third-party logistics. The third-party logistics companies in China are at the initial stage, after China's entry into WTO, obviously drives the growth of China's third-party logistics market, and the forecast increase in the total logistics will be more than 10% in the next few years, and the logistics market capacity will be developed to 1.1972 trillion yuan.COSCO Logistics develop from large state-owned logistics enterprises and it is the largest Sino-foreign joint venture third-party logistics enterprise.To study its business strategy is of great significance to our country on the grasp of the whole logistics industry. Faced with the deep decline of the shipping market, the third-party logistics market has become the new source of increasing profits in the COSCO Logistics company.Based on an abundance of related researches at home and abroad, combining the advanced supply chain management philosophy with the programming and principles of logistics engineering & systems, applying strategic management knowledge, from the global and long-term perspective, this paper aims at discussing about business strategy and questions of COSCO Logistics in the sharp competitive environment of the third-party logistics in our country, including fostering its core competence, enhancing its market competitive superiority and maintaining its market leadership.This paper consists of six chapters, ChapterⅠintroduces the background of selecting the topic, the purpose and significance, the research content and the train of thought, the general introduction of COSCO Logistics Company; ChapterⅡexpounds the knowledge of the logistics industry and strategic management theory; ChaptersⅢ&Ⅳanalyze on the internal and external environment of COSCO Logistics; ChaptersⅤ&Ⅵpoint out the selection and establishment of COSCO Logistics Business Strategy, as well as its implementation and evaluation.